Nuovo video online per l'autore di Crux:
https://www.youtube.com/watch?v=v-7YmhYmWv8
Queste le sue parole:
"The video for "Ghostwriter" took a while to set up and plan — in fact I had intended to finish it up a month or two earlier than when it actually got completed due to a busy schedule with promoting the new Crux and Alter releases as well as many other things going on in my life as I do a lot of things outside of just being "Soft Riot". Sometimes just the planning before the execution of a project is the step that takes the most time. The video itself can be seen on two levels, the first being the most obvious and that being what the viewer sees. It's more of a graphic, surrealist collage — somewhat different than a lot of music videos which are generally based on performance of the music or the artist's own image.
The track, entitled "Ghostwriter", is based on experiences I had writing Crux whereby a lot of the ideas and inspiration seemed to materialize out of thin air and propelled me along. It was if some unknown force was "ghostwriting" the song and the assembled graphic characters in the video have a "puppet-like" presentation reflecting that, along with any given number of impulsive, subconscious images that I physically created and assembled for this video. There is, however, a second level to this video that's a little less obvious, and that's how it was created. In the decade and a half that I've been doing Soft Riot, in more recent years I feel like I've been increasingly alone in the world of music — and that being because not only to I write and perform the music in what I feel is a sound that seems different in the scene that I'm in, but for the most part I also do all of the graphics, music videos, admin and "promotion" for the project on my own. This increasing feeling of being in an internal bubble has been troubling me more and more over the years in this world of digital isolation, social media and AI.
Coming from a more community background, connecting with people in the physical world over music is important to me and something that I have been putting more and more value on and will be ultimately guided by those values in the years to come. All of the animations in the video have been done by hand in a physical space. This allowed me not only to get off the computer for most of the creation of this video, but also opened up the doors really wide for collaboration with other people in a far more intuitive and inclusive way. This allowed the usage of computer software to be basic and minimal, mainly keying out backgrounds, levels, colourising and layering of the animated footage.
As I feel the world of what I recognize as an underground music scene and community keeps getting more absorbed into the world of statistics, data and marketing that is more in line with late-stage capitalism, it was important for me to focus on things in the real world like working with other people, meeting new ones, connecting with people, traveling and performing live. The digital world as it is today is one that's planned out, created and orchestrated by the corporations that create them — a far cry from the more utopian possibilities the internet posed when I got acquainted with it in the 90s. The physical world, however, is something that we still don't know what the purpose of it is yet, despite thousands of years of humans trying to speculate why it exists. Ultimately, the digital world we've created can't exist without the physical world it sits in — not the other way around."
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